Digiday Gaming Advertising Forum

We’ll discuss key trends and data to set the scene and kick off the forum.

In this session, join Mike Sepso, co-founder & CEO of Vindex, discuss the state of the gaming industry and consumer interests, the struggles advertisers are facing activating in the space, and how to navigate these challenges.

With the desire for authentic human connection at an all-time high, almost 3 billion people globally are finding it in gaming. And while gaming has always been social, technological advancements and increased accessibility have evolved it into one of the primary means through which audiences connect, interact, and socialize.

Join Activision Blizzard Media for a session presenting new research which explores how gaming’s immersive nature allows it to deliver a unique social connection, both in-game and beyond.

As gaming’s prevalence grows, so do opportunities for brands to find their place. However, there is not a one-size-fits-all approach brands can take to seize value adding opportunities in gaming to connect with customers. In this session, hear what Drieke Leenknegt, chief marketing officer at Timberland, a VF Company has to say about ‘Timberland stepping into the metaverse for the first time with an immersive gaming experience fully designed and created in Fortnite.’

With over 3 billion global gamers spanning a wide range of demographics, brands cannot afford to miss communicating with this highly engaged audience.
In this session IAS and Gadsme talk about the latest in-Game guidelines & measurement. Join this session to see  how they are helping gaming evolve into a mainstream channel.

Join this session to hear from Refinery29 Inc.’s entertainment director, Melissah Yang on how the digital publisher entered beauty into the gaming chat by partnering with Melissa Croft, influencer and Xtreme makeup athlete.

The intersection of gaming and advertising is more expansive than ever now, but where is it headed and how has it evolved? In this session, a brand marketing leader will take us through their brand’s evolution as it pertains to gaming and where the industry is headed as this space continues to grow.

Join us as we close the forum with key takeaways from the day.