April 26, 2023

Digiday Gaming Advertising Forum

12:00 p.m.
Opening Remarks

Welcome to Digiday’s Gaming Advertising Forum. We will kick off this virtual forum by going over the state of the industry.

speaker

Alexander Lee

GAMING & ESPORTS REPORTER

12:05 p.m.
State of Gaming: Esports

Join Matt Phillips, Co-owner of Moist Esports, for an insightful discussion on the growth and evolution of esports. Phillips will share his firsthand experience in managing a professional esports team and provide insights into the challenges and opportunities in the industry. He will also explore the impact of emerging technologies on the future of esports and the strategies employed by Moist Sports to stay ahead of the competition. Don’t miss this chance to hear from one of the industry’s most respected voices in esports.

speaker

Matt Phillips

CO-OWNER

MOIST ESPORTS

speaker
Moderator
Alexander Lee
12:25 p.m.
Candy Crush & Prada Candy: The Mini Game with Mega Impact

What happens when a beloved fashion brand partners with a premium gaming partner – they [candy] crush it. Recently, Prada’s fragrance brand became the first beauty label to launch a mini-game in Candy Crush, tapping into an audience of 200 million monthly active users, yielding show stopping results. Join Activision Blizzard Media and L’oreal’s Nobles Crawford, Assistant Vice President, Consumer Activation – Couture Beauty as they dive into the genesis and results of the campaign, the value of playable ad formats, what’s next for the Prada Candy partnership, and some best practices and advice for brands looking to activate in mobile gaming.

speaker

Nobles Crawford

ASSISTANT VICE PRESIDENT, CONSUMER ACTIVATION

L’OREAL

speaker

Claire Nance

HEAD OF GLOBAL COMMUNICATIONS & INDUSTRY MARKETING

ACTIVISION BLIZZARD MEDIA

12:40 p.m.
State of Gaming: Roblox

Join Ashley McCollum, Head of Immersive Media Solutions at Roblox, as she discusses Roblox’s ever-evolving position in the gaming advertising industry. McCollum will provide insights into how Roblox has adapted to the changing landscape of gaming and advertising, and how brands coming to Roblox are measuring the impact of their investments. Attendees will learn about new technologies and strategies brands are using on the platform, including immersive in-game advertising and activations, to engage with gamers and measure the ROI of their campaigns. Don’t miss this opportunity to gain invaluable insights into the future of gaming and advertising.

speaker

Ashley McCollum

HEAD OF IMMERSIVE MEDIA SOLUTIONS

ROBLOX

speaker
Moderator
Alexander Lee
1:00 p.m.
State of Gaming: Vindex

Join Matt Samuelowitz, SVP of Data & Analytics at Vindex, as they delve into the exciting world of gaming advertising. In this session, Matt will discuss the latest developments and initiatives at Vindex, shedding light on the company’s innovative approaches to reaching gaming audiences. Don’t miss this opportunity to gain valuable insights into the future of advertising in the fast-growing gaming industry.

speaker

Matt Samuelowitz

SVP, DATA & ANALYTICS

VINDEX

speaker
Moderator
Seb Joseph
1:20 p.m.
State of Gaming: Gamefam

Join Joe Ferencz, CEO & Founder of Gamefam, in this session as he shares the latest and greatest in Gamefam’s efforts to develop metaverse experiences for brands. Discover how Gamefam is utilizing cutting-edge technologies and innovative strategies to help their brand partners reach their target audience and drive engagement on platforms like Roblox and Fortnite. Gain insights into the future of gaming advertising and how Gamefam is poised to stay ahead of the curve.

speaker

Joe Ferencz

CEO

GAMEFAM

speaker
Moderator
Alexander Lee
1:40 p.m.
Closing Remarks

Hear a summary and key takeaways from all of our sessions.

speaker

Alexander Lee

GAMING & ESPORTS REPORTER

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