Digiday Gaming Advertising Forum

In this session, we will open the event with a high-level state of the industry and give an overview of the lineup for the rest of the day

At a time when entertainment choices have never been more abundant, gaming has emerged as a key influencer playing an increasing role in shaping consumers’ digital entertainment habits and generational media behavior.

This session will unveil new research that explores the influence of gaming on audiences’ entertainment habits and chart how these have evolved, from time of day engagement to generational influences and second screening. It will showcase how understanding these consumption behaviors is crucial for brands and marketers wanting to activate in this evolving space.

Authenticity defines gaming perhaps more than any other medium. But like any other medium, there comes a point where scale is necessary. How do you marry efficiency with authenticity? Welcome to the next era of programmatic where partnerships, inventory, creative, and AI power premium brand experiences – at scale.

In the modern era, you can’t speak to Gamers without addressing the Latino Consumer. To offset the lack of DE&I representation and slow pace of system change, Lexus partnered with PRISA Brand Solutions as a strategic response to spotlight Latino gamers. Walton Isaacson and Lexus will present a recap of the partnership with Meristation to support the IS launch. The program involved enlisting three Latino TWITCH streamers, custom podcasts, a Driver’s Academy, and attending the shoot of Lexus 0to60. The additional partnership with Lexus Motorsports through Lexus 0to60 highlighted symbiotic relationship between actual racing, iRacing, simulators, and Gaming.