Digiday Future of TV Advertising Forum

We’ll discuss key trends and data to set the scene and kick off the virtual forum.

With identity and first-party data at the forefront of TV and streaming advertising conversations, join this session to hear Albert Thompson, managing director of digital at Walton Isaacson speak to his view’s on what the state of identity and first-party data is.

Join this session to hear from Bharad Ramesh, executive director, research and investment analytics on how GroupM has navigated ‘making sense’ of TV measurement as change is constant.

Join MNTN’s Director of Product Marketing, Matt Collins, as he details how Connected TV is changing the advertising landscape, shows how the platform can protect your ad budget during economic uncertainty, and shares insider strategies to maximize the potential of CTV.

Join this session to get answers on exactly WTF is “premium” inventory in today’s converged TV, streaming and digital video market from Jessie Schwartzfarb, svp, group director of video investment at Dentsu.

By every measure, all signs point to an acceleration in ad-based models being the future of streaming — and advertisers are embracing new data-driven targeting and measurement capabilities in CTV to optimize ad spending to meet changing consumer habits and local market dynamics. In this discussion, John will share insights from our 2022 CTV/OTT Advertiser study and what’s top of mind for advertisers as they continue to invest more in streaming ads — on topics such as targeting, measurement, brand safety, ad fraud and inventory.

Join this session to hear the state of the industry in regards to programmatic role in advanced TV and streaming advertising from Juliana Wurzburger, head of media at Anheuser-Busch.

Join us as we close the forum with key takeaways from the day.