Digiday Brand Summit LIVE

During the working sessions, we will discuss current challenges in the industry in breakout groups to network and talk about possible solutions. Join us via Zoom to connect with other attendees and join the discussion.

Let’s talk about platforms. In this working group, we’ll be talking about challenges and coming up with actionable solutions.

Let’s talk about a brand’s relationship with its agency. In this working group, we’ll be talking about challenges and coming up with actionable solutions.

Given the industry’s stricter data privacy regulations and the decision by most web browsers to sunset the use of third-party cookies, it’s vital for advertisers to understand the solutions available today to effectively capture the attention of their audience. In this session, DV will discuss new, privacy-friendly solutions that avoid third-party audience targeting and enable advertisers to drive media performance.

2020 expedited trends that were already accelerating in the DTC space. So, what does 2021 hold for the industry? In this session, hear from co-founder and CEO of Brumate, Dylan Jacob, as he discusses the future of direct-to-consumer and what brand executives should prepare for in the years to come.

Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. Tim Hyzdu, Resonate Executive Director, Insights and Analytics shares how in times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure.

Identity is the DNA of a brand; it’s often the reason consumers keep coming back for more. It’s important to maintain that even when the brand is going through a refresh, much like Once Upon a Farm. In this session the brand’s CEO, John Foraker will discuss how they have kept their purpose at the forefront even through a refresh.

In 2020 gaming found itself firmly in the spotlight, as more people looked for ways to stay connected and entertained in a virtual world. But while gaming has never been bigger, the gaming audience remains misunderstood, clouded by stereotypes of gamers as young, headset-wearing males. This session will explore new research on gamers’ motivations and behaviors to help brands understand how to engage with this important audience.

Customers have been migrating from in-store to online for the last decade but last year we have seen an unprecedented acceleration of this trend due to Covid. Retailers are continuing to figure out how to bring the in-store experience to eCommerce and deliver the kind of personalized, high-touch service that keeps customers coming back. We’ll discuss the ways that innovative brands like Crate and Barrel and Warby Parker are transforming their service operations to thrive in this new era.

Interested in ways to better use data to uncover and reach your ideal customer profile? Goodway Group will walk through how to analyze your data to pull out insights and which sources can help produce the outputs you need to drive your business forward.

With consumer needs changing at the speed of culture, identifying untapped potential is the only constant for brands that want to remain relevant. Building on its rich history, Rockstar is revamping its vision in 2021 to fuel the hustle of the “Everyday Rockstar.” In this session, hear from Faby Torres, svp of energy at PepsiCo, about how the brand is putting down new roots through its rebrand, while using new partnerships and channels to reach the next generation of energy drinkers.