Digiday Brand Summit LIVE
At Digiday’s Brand Summit LIVE, leading experts will share how they are strategizing for the year to reconnect and re-establish key relationships with consumers as they reaffirm their new and improved identities.
Agenda(Times are local: America/New York)
During the working sessions, we will discuss current challenges in the industry in breakout groups to network and talk about possible solutions. Join us via Zoom to connect with other attendees and join the discussion.
Let’s talk about platforms. In this working group, we’ll be talking about challenges and coming up with actionable solutions.
Let’s talk about a brand’s relationship with its agency. In this working group, we’ll be talking about challenges and coming up with actionable solutions.
CHIEF GROWTH OFFICER
Let’s kick off the event with opening remarks and a state of the industry.
2020 has taught marketers that transforming the customer experience is not just supplementary, it’s essential. In this session, hear from Verizon Chief Customer Officer, Aparna Khurjekar as she discusses how Verizon has approached omnichannel and the perfect blend of digital and physical retail.
CHIEF CUSTOMER OFFICER
Given the industry’s stricter data privacy regulations and the decision by most web browsers to sunset the use of third-party cookies, it’s vital for advertisers to understand the solutions available today to effectively capture the attention of their audience. In this session, DV will discuss new, privacy-friendly solutions that avoid third-party audience targeting and enable advertisers to drive media performance.
SVP, BRAND & AGENCY PARTNERSHIPS, AMERICAS
2020 expedited trends that were already accelerating in the DTC space. So, what does 2021 hold for the industry? In this session, hear from co-founder and CEO of Brumate, Dylan Jacob, as he discusses the future of direct-to-consumer and what brand executives should prepare for in the years to come.
FOUNDER & CEO
Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. Tim Hyzdu, Resonate Executive Director, Insights and Analytics shares how in times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure.
EXECUTIVE DIRECTOR - INSIGHTS & ANALYTICS
Identity is the DNA of a brand; it’s often the reason consumers keep coming back for more. It’s important to maintain that even when the brand is going through a refresh, much like Once Upon a Farm. In this session the brand’s CEO, John Foraker will discuss how they have kept their purpose at the forefront even through a refresh.
CO-FOUNDER & CEO
ONCE UPON A FARM
The best partnerships create value to solve real human problems and spark joy. There has to be a shared purpose between both parties and with that shared purpose growth will come naturally. In this session, General Mills’ chief brand officer, Brad Hiranaga will take us through what makes for a successful brand partnership.
CHIEF BRAND OFFICER
While there are many strategic factors for brands to consider in 2021, success in this digital-first landscape can ultimately come down to getting two elements right: community and content. Social media has taken center stage as a fundamental avenue for connecting with consumers, and how it is integrated into a company’s e-commerce strategy is now a business-critical consideration. In this session, Marie La France, Vice President of Strategy at Dash Hudson will discuss the tactics and technology that will help brands endure this year, and in the long-term.
Marie La France
A great brand is many things. For one company, this means starting off with one idea, building a vast audience, and then making a pivot. Hear from vp of marketing at Danone, Sonika Patel as she outlines the initiatives that have been implemented for the brand to grow into a multi-touchpoint brand while maintaining its overall identity and community-first attitude.
In 2020 gaming found itself firmly in the spotlight, as more people looked for ways to stay connected and entertained in a virtual world. But while gaming has never been bigger, the gaming audience remains misunderstood, clouded by stereotypes of gamers as young, headset-wearing males. This session will explore new research on gamers’ motivations and behaviors to help brands understand how to engage with this important audience.
VP, GLOBAL MARKETING, MEASUREMENT, & INSIGHTS
ACTIVISION BLIZZARD - MEDIA & ESPORTS
For many brands, 2021 remains a mystery after the anomaly that was 2020. In this session, Ford Motor’s chief futurist, Sheryl Connelly will take us through the brand’s projections for 2021 shopping habits and consumer trends.
FORD MOTOR COMPANY
Customers have been migrating from in-store to online for the last decade but last year we have seen an unprecedented acceleration of this trend due to Covid. Retailers are continuing to figure out how to bring the in-store experience to eCommerce and deliver the kind of personalized, high-touch service that keeps customers coming back. We’ll discuss the ways that innovative brands like Crate and Barrel and Warby Parker are transforming their service operations to thrive in this new era.
SR. SOLUTION CONSULTANT
Every brand is eager for customer feedback in order to deliver on things that consumers actually want. In this session hear how home furnishing and design brand, FLOYD uses customer surveys to inform product development and the design process to ultimately create best-selling, cult products, and things people actually want.
CO-FOUNDER & CEO
Interested in ways to better use data to uncover and reach your ideal customer profile? Goodway Group will walk through how to analyze your data to pull out insights and which sources can help produce the outputs you need to drive your business forward.
DIRECTOR, ANALYTICS & INSIGHTS
VP, BUSINESS DEVELOPMENT & STRATEGY
With consumer needs changing at the speed of culture, identifying untapped potential is the only constant for brands that want to remain relevant. Building on its rich history, Rockstar is revamping its vision in 2021 to fuel the hustle of the “Everyday Rockstar.” In this session, hear from Faby Torres, svp of energy at PepsiCo, about how the brand is putting down new roots through its rebrand, while using new partnerships and channels to reach the next generation of energy drinkers.
CMO, SVP OF ENERGY
Hear the key takeaway points from all three days of the summit.
‘Pouring gasoline where it needs to be poured’: Why a DTC seafood company is rethinking its ad spend
One DTC company is moving away from Facebook and Instagram as the need to diversify media plans continues to heat up.
U.S. retail and fashion brands are cautiously optimistic about Biden’s ‘Buy American’ plan
President Biden's plan, as proposed in July, would set aside $400 billion for government purchases of American-made goods.
Why Adidas treats esports deals like media partnerships, not sponsorship deals
The versatility of esports allows for a much wider demographic than other sports and entertainment.
‘People won’t question our ability’: Why performance marketing agencies want to create their own DTC brands
Agencies like Boomn, Homestead Studios and Freelance Crew, among others, expect to debut new DTC brands during Q1 this year.
Fashion brands are abandoning traditional org charts in favor of ‘fluid’ teams
Rather than hiring full-time for specific roles, companies are enlisting workers with expertise in many areas and supplementing them with outside experts.