May 6, 2021

Amazon U: Customer Retention Strategies

Learn all the basics of customer retention strategy on Amazon and dive into case studies from brand and agency leaders.

Agenda

May 6

May 6

12:00 p.m.

Opening Remarks

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

12:05 p.m.

Crash Course: Customer Retention

We’ll pack all the basics of customer retention and subscriptions into a 25-minute session delivered by industry experts and begin to uncover how you can unlock this valuable tool.

Alex Brandstetter

DIRECTOR, STRATEGY

WUNDERMAN THOMPSON COMMERCE

12:30 p.m.

Tracking the Customer Lifecycle

The Amazon ecosystem is anything but static. And brands are constantly shifting tactics and strategies to not only find customers but keep them. But there are a variety of new ways to learn more about who is buying your product and how to retain them. In this session, Mark Power, founder and CEO of Podean, will go through the many ways he works with brands to track the lifecycle of customers. Amazon is unveiling new tools to help companies connect more directly with shoppers — only the successful practitioners know how to use them. Here, Power will describe his tips of the trade and walk us through a few case studies.

Mark Power

AUTHOR

AMAZON FOR CMOS

Moderator

Cale Weissman

View full agenda

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